Every business should have strategy for converting prospect to real customer in your local region if you owned any small business. But Firstly you need to reach them . So how you will reach? Local seo for small businesses will be game changer against your competitor to reach your targeted audience. So Lets Drive about local SEO / marketing.
Local SEO [ local search engine optimization] is a way to optimized your online presence so that your business show in search results while any one need services locally. For instance you have a coffee shop so people search “best coffee shop near me” if your business optimized perfectly in online according to people interest and behavior , there a huge chance to rank your business site. It was a local SEO example now we will learn this in details that what sector need to optimized to do that.
Local SEO is not only single action but also a interconnected signal system which inform search engine about your business. See some crucial information below:
It,s a important component and free listing platform where customer can see your business information like location, address etc. Furthermore you can inform to your audience when you sell new branded products. It,s a digital store front which analyze your address, (NAP), work hour , img then give permit to create post..
A completely strong , accurate and actively worked GBP profile send signal to google so that google can trust your business and suggest it more consumer.
You need to optimize SEO friendly and engaging content so that it rank on top results andaudience get proper information. So how you know about that . You might see search query from your audience through google search intent or keyword planner.
You must provide same information like Name , Addresse , phone number to the other directory site like GMB profile so that your all information remain accurate to point of google.
Use google keyword planner (Free tool) furthermore you can use paid tool like SEMRUSH, AHREF, ubersuggest etc. You can identify what new product and services wanted of your audience. Use trendy keyword (high search volume within 3 month , low competitive) so that you can visible in top SERP results while any one search it.
If you have multiple store in multiple location then create seperete page For your each location (Remember don,t copy paste from another page).
Maximum user searches by mobile phone , so in case if your web page loading time is not short it may hampered your search ranking.
Building trust citation play a vital rule. In that case you Need to submit (NAP) to other directory site like Yelp, Apple Maps, Bing Places, Facebook, Yellow Pages, and industry-related directories. You might be question that how it works? In that case sequence is king. If you submit same (NAP) in other citation Site google trust your business validity.
CTR: People always click high rating generate business.
Conversion:Positive rating help to get qualified lead or calls.
How it works?
I want to mean that You need to link other site with your business site. A link from Local newspaper, Chamber of commerce , or popular local blog is more powerful than any irrelevant site link building.Sponsorships & Partnerships: Sponsor any social event or help these event will help you To get over platforms.
6.The Technical Side: check user experience (UX) that user can scroll your website
Properly. It is your website technical issue. Check your website loading time/speed, Https etc. This technical set up help both google bot and user.
So there are common question Is local SEO free? There are two types of local marketing services organic and paid. Though organic local seo is free, its services is not free. For long term success organic marketing is important, so you should invest there. But it takes time. So what,s it solution? You may guess that you need to work both organically beside you need to run google smart business for your local services. But not worry about pricing you need to spend a small amount of money daily to get more click if your business new. You need continuous this work until you are not grow top. If you have still doubt you can subscribe our E-mail and also check our Local SEO packages.
